zeynab anet; Seyed Nasrollah Sajjadi; Mohammad Khabiri
Volume 2, Issue 1 , September 2013, , Pages 11-24
Abstract
Consumer Nationalism as a priority to domestic products based on nationalist sentiments has been thesubject of many investigations in recent years. In this regard, according to Krejcie & Morgan chart, 278cases among 965 undergraduate physical education students of some Tehran and Karaj universities ...
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Consumer Nationalism as a priority to domestic products based on nationalist sentiments has been thesubject of many investigations in recent years. In this regard, according to Krejcie & Morgan chart, 278cases among 965 undergraduate physical education students of some Tehran and Karaj universities wereselected as a research samples. The measuring tools have been CETSCALE of Shimp & Sharma (1987)and questionnaire of Hoseinzade (1386) with reliability 0.841. For data analysis, descriptive statisticsand inferential statistics including Spearman coorelation and Mann-Whitney test in SPSS were use withPstudents were below average. Also there wasn’t relation between nationalism and conspicuousconsumption, whereas there was a negative relation between cultural openness and consumernationalism among students. Moreover, results of Mann-Whitney test imply that girls are morenationalist than boys and they have more than conspicuous consumption. Finally, students with lessconsumer nationalism had lower assessment of Iranian products.
